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Social media influencer marketing is gaining popularity. It is becoming increasingly difficult to distinguish authentic and fake accounts from the many influencers. While influencer marketing is rapidly becoming a priority in marketing strategies, it’s also fast becoming a priority. It’s a great idea. Oberlo statistics show that over 90% of marketers believe this type of marketing works. How can you avoid dealing avec fake accounts? How can you leverage influencer marketing to your advantage? Analyze influencers. Although social media marketing may seem simple, it can be more difficult than you might think. It is important to be careful about who and what content you share with your partners.
What is Instagram?
Social media continues to play an increasingly important role in our daily lives. Nearly half of the world’s population uses social media every day. It’s not surprising that brands are eager to capitalize on this trend and reach more people via social media platforms. Influencer marketing has recently been a huge opportunity for brands, especially with Instagram. Influencer marketing isn’t just for Instagram. It can and does work on other social media platforms as well. However, Instagram is gaining more popularity in helping marketers launch promotional campaigns.
What’s the point of analyzing an influencer’s Instagram profile?
Influence marketing is on the rise. Every day, the number of Instagram influencers is increasing. Marketers are increasingly interested in working with them to increase brand awareness and promote products. However, it’s not all good news. There are many pitfalls, however. Many content creators desire brand deals and recognition, but not all are willing to work hard to create an engaged and organic following. Some resort to buying fake followers, likes, and Stories views.
Micro-influencers can be more influential than celebrities.
You don’t have to limit your search for influencers to Instagrammers with millions of followers. Content creators with smaller followings have an advantage. This is a significant factor in your decision to purchase your products. Their niche is well-known, and their followers love them for their honest reviews and opinions. What if their followers are only friends and family? Their content will be trusted and authenticated forever.
Reach
Although this may not be the most important factor, it will make your marketing campaign more effective if you have access to your TA. You risk spending your marketing budget on people who don’t want your products or services. An Instagramer with a large following will be more successful than a smaller but engaged audience that covers a similar niche to your brand’s values and mission. It is easier to engage with smaller audiences interested in a narrow topic. Use FansLeap to compare and get your audience’s interests and those of the influencers you wish to buy advertising.
Authenticity
Instagrammers who post a lot of non-commercial content are more authentic and inspire trust in their followers. People will always prefer to read engaging stories over boring ads. It is tempting to ask content creators to write detailed reviews. This will not be as effective as telling a true story about your product or service experience.
Follower engagement
However, a large number of followers does not necessarily mean that all these followers are interested in the content creator’s work. You need to assess engagement. What would you describe the natural way an Instagramer interacts naturally with their followers? Are they displaying a positive attitude towards their followers during these interactions? This will impact how followers respond to sponsored content that promotes your product.
Relevance
It is important to ensure that Instagrammers are creating content that matches your brand’s tone. If your brand is heavily involved in fast food and sweets, you might consider looking for influencers more focused on healthy living. However, you might find the right product or service in sports and nutrition products. It is often easy to determine the relevancy of a particular influencer’s content by simply looking at their profile and reading their posts. You can take your time to see the content they produce over a few weeks. You might like what you see if they post helpful and consistent content.
Inauthentic activity
Pay attention to the ratio of subscribers to interactions. Sometimes, the discrepancy between these numbers can be so large that it leaped at you. It’s not always easy to see. You can check their account to see if they have fake followers. After a large number of accounts, they are often empty accounts without a profile photo. Analyze spikes in interaction. Check the number of people who liked the most recent posts, then compare it to the content posted one week, one month, and half a year ago. It is not really that each post gets the same amount of likes. Personal photos tend to get more attention and interaction.